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Lots of reports suggesting Audi managed to get the Audi Q2 and Q4 badges from Fiat by using a trademark swap.

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It's not been disclosed the exact terms but rumours are the Bora name is now with Fiat.

Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the brand had finally persuaded FCA to release the two names - allowing Audi to lock up the Q1 to Q9 badges for its growing SUV family.

Audi already plans to drop the Q2 name onto its MQB-based city crossover this year, while the Q4 badge will slot onto the rump of a "coupe" version of the next Q3.

Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed."

"We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it."

Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes."


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