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That's according to a report in Auto Car today:

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Audi admits there's a risk of cannibalising its range when the new Q2 goes on sale in July, but is confident the car can make a positive impact in its new segment.

The Q2 will arrive in the niche premium compact crossover market and, with no direct rivals, will face competition from small SUVs and even some A-segment models, which could take sales from cars like the A3 and A1 hatchbacks.

"There's always going to be some crossover," Chris Batty, UK product manager for the Q2 said. "But we expect the majority of buyers to be new to Audi."
 

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Any new car is going to look flashier and draw more attention. That is like saying someone will take the same old meal over trying something they know they would enjoy. I personally love the look and design of this one.
 
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